Lately, many free email address providers have begun updating their DMARC Validation details in ways that can affect bulk senders.
Many domains have made these changes recently, so if you use a “From” address at one of these domains, you may start running into trouble:
- Gmail
- AOL
- Yahoo
- Mail.ru
How will this affect me?
For those domains, the DMARC policy has been updated to include p=reject. This means that any mail sent through a third party (like Mad Mimi) with a “from” address at any of those domains will be rejected (bounced) by most receiving inboxes.
While this is being done in an effort to stop spammers from spoofing email addresses, it has the unfortunate side-effect of getting in the way of totally legitimate senders like you, and legitimate third-party services like Mad Mimi.
Because sending third-party bulk mail with any of those “from” domains will result in failed delivery or high bounces, you’ll see a tooltip like this whenever you try to use one of those “from” addresses:
How can I avoid these problems?
One option is to grab a new free email address from another provider (like Outlook or mail.com).
However, lately there’s been a bit of a sea change, and many free email services have already started taking these same steps.
Your best bet is to set up an email address at your own private domain. If you don’t have your own domain yet, you can check out some affordable options with:
Having your own domain is a great idea in and of itself, too! It allows your business to have its own unique identity, makes it easier for folks to find your organization in online searches, and helps your mail deliver safely and efficiently.
Any questions?
Feel free to email the team directly at support@madmimi.com with any concerns at all, and we’ll be happy to help- 24/7/365!