Mad Mimi

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“Simple and Beautiful email marketing” — Mashable

  • Email Analytics Explained: Viewed

    What Does “Viewed” Mean?

    In email analytics, the viewed statistic refers to all your contacts that opened your email. If a reader viewed your email, and also clicked a link or shared your email, you’ll find the contact in your Engaged stats and as well as your Viewed stats.

    Total vs. Unique Views

    • Total Views displays the total number of views, including multiple views by the same contact. Note the number next to each contact email in the list. This number represents the number of times that individual contact viewed the message.
    • Unique Views displays the list of contacts that viewed. Multiple views are not represented here.

    How Do You Track Views?

    Promotions are tracked using a 1 pixel by 1 pixel image–we call this a tracking beacon. The tracking beacon is an invisible image in all promotions that, once downloaded, lets Mad Mimi know your contact viewed the email. Before your reader opens the email and allows images, or clicks a link, we have no way of tracking the recipient behavior. So once your reader downloads the images in your promotion, Mimi calls this a “view.” If your reader received the promotion successfully, but has not viewed images, or clicked a link, then we call that “accepted.”

    Related Topics:

    Can I Export My Stats?
    Can I View the Stat History For A Single Contact?
    Where Do I Find Click Details?