Mad Mimi

Nurse Mimi is here to help!

“Simple and Beautiful email marketing” — Mashable

  • Setting up StudioBookings and Mad Mimi

    It’s super easy to get your StudioBookings account connected to your very own Mad Mimi email marketing machine! Once you create and log into your StudioBookings account, you’ll see a “Dashboard” tab all the way over on the left. Click there, and then “Studio & Staff Mangement”, then scroll all the way down to the bottom, where you’ll see “Integrations”, like so:


    Simply click on “Integrations” and on the next page select the Mad Mimi option.


    You will be asked to enter your account email address as well as your API key, both of which can be found under your “Account” tab in your Mad Mimi Account:

    If all the information is entered correctly, you will be notified that Mad Mimi was connected successfully. From there, you’ll be good to go :)

    Your StudioBookings and Mad Mimi Audiences

    After you successfully connect, there will be a new option under “Studio & Staff Mangement”, which will be “Go Mad Mimi”. Clicking this option will bring you straight to your “Audience” section in your Mad Mimi account. All of your clients from your StudioBookings account are all automatically imported into your Mad Mimi account under the sublist “StudioBookings”. Just like that!

    And any time you add a new member to your StudioBookings account, they will be automatically added to your Mad Mimi audience, too. No fuss!

    You may want to create an email newsletter signup form with Mad Mimi, and publish that on your studio’s website. This is a great idea for building an audience, and for being able to market deals, new classes or workshops, or just sharing relevant information with potential students.

    But keep in mind! The folks added to Mad Mimi directly, either by you, or by signing up through your web form, won’t be added automatically to your StudioBookings account. This is fine if these folks aren’t students, yet — but keep in mind that the automatic sync only happens FROM StudioBookings TO Mad Mimi, and not the other way around.

    Great Mad Mimi Features to Use with Your StudioBookings Account

    The Mad Mimi Drip Campaign is a great way to set up an email, or a series of emails, and send it out to new signups, or new students. You could have a “Welcome to our Studio” campaign, for all new students, with a week’s worth of tips to get the most out of their new membership. Or include reminders of popular classes that you offer.

    You can also use the Drip Campaigns in conjunction with a signup form, to create a “Welcome” email to anyone who signs up, regardless of whether or not they are a student. Put a signup form on your site, and connect a Drip Campaign to that list.

    If you already have a blog on your studio’s site, you can connect it to Mad Mimi’s RSS-to-email feature, and have those blog updates send out in email, automatically!

    Sending a weekly, monthly, bi-monthly, or quarterly email newsletter to all your site signups AND members is a great way to keep your audience engaged, and keep them coming back for more. Whenever you update your site or social profiles with any news, just send out an email newsletter, as well.

    If you require your students to sign up for classes online, just send out a reminder newsletter to past attendees of those classes, so they won’t forget. Or, if you have a notoriously crowded class, send out a reminder to sign up early, to save their spot!

    Get Mad Mimi Help Anytime!

    Here in our help docs, get tips on creating a great newsletter, an awesome email banner, and sending to different lists in your Mad Mimi audience. And you can always email us 24/7/365, or click that “Chat” button at the top of any Mimi screen, to get a live person to help.

    Happy Studio Booking! :)