Mad Mimi

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“Simple and Beautiful email marketing” — Mashable

  • Eventbrite and Mad Mimi

    Do you use Eventbrite to host and publicize events, collect RSVPs, and/or track ticket sales? You can also harness all that collection power, into your Mad Mimi account, too. Eventbrite and Mad Mimi, together forever!

    Here are the steps you need to follow, in order to connect your two accounts, and get your events and communication humming along smoothly.

    Step 1: Log into Your Eventbrite Account

    This process will be smoother, from the beginning, if you’re already logged into your Eventbrite account in another tab (or window) of your browser. If you don’t already have an account, you can grab your free account here, no sweat!

    Step 2: Activate and Connect the Mad Mimi Eventbrite Integration

    Just click on “Add things” at the very top of any Mimi screen, and then scroll to the “Eventbrite” integration. Turn it on, and click on Go set it up.

    eventbrite integration in Mad Mimi add things menu

    Then you simply need to click on the orange “Authorize…” button in the top right of the page:

    authorize eventbrite account to connect with Mad Mimi


    And then be sure to click “Allow” when EventBrite asks you to connect the two accounts:

    eventbrite allow access to mad mimi for integration

    After that, you just have to click the orange “Import…” button in the top right corner, and Mimi will do the rest.

    import Eventbrite contacts into Mad Mimi audience

    She’ll send you an email when your EventBrite contacts are fully imported into your audience. You’ll see them in a special, automatic list. Look at the far bottom of the left-hand grey panel of your lists — the list will be called “Eventbrite”.

    Step 3: Getting to Know Your Eventbrite List in Your Mad Mimi Audience

    Mimi will import all of your event lists into the same, master Eventbrite list in your Mad Mimi audience. However, you will be able to filter that list by event.

    Just click on the automatic “Eventbrite” list in your audience, and you’ll see all your events, set up as yellow toggle filters. Click on any of those events, and the toggle filter will turn to blue. When you click that filter, the view will change from the whole Eventbrite list to just the attendees of that event.

    You can turn the filters on/off independently, to combine filtering across your events. If the event is showing in blue, then your list display is showing the attendees of that event. If the event is yellow, those attendees are not being shown. However, if all the events are yellow (turned off), then you’re looking at your entire, master Eventbrite list.

    Step 4: Adding Eventbrite Events to your Emails

    When you are composing a Mad Mimi promotion, you’ll now see a little “E” button, underneath any text module:

    eventbrite e button in Mad Mimi composer text module to add event to email

    If you only have a single event in your Eventbrite account, just click this button to automatically add a link to your event page, right into your promotion. If you have many events, just click this button to select which event you want to add to your email.

    multiple events from EventBrite to display and select when composing Mad Mimi email

    Click the event you want to add, and Mimi will add a direct link, right into your text, for you, automatically.

    Step 5: Sending Emails to Your Eventbrite Lists

    Whenever you want to send a Mad Mimi promotion to any of your Eventbrite events lists, just hit “Send” on that promotion, from your Mad Mimi dashboard. On that first page you see, you get to choose your audience lists to include in your mailing.

    If you look at your “Eventbrite” list, you’ll see you have an extra button available, in addition to your Include and Exclude options.

    extra button on Eventbrite list, when adding audience members to Mad Mimi mailing

    Click on that little cog button, to the left of your Include button, and you can select the specific Event list, or combination of event lists, that you’d like to include in this mailing.

    selecting a single Eventbrite event list to send a Mad Mimi email to when sending

    You can select your entire Eventbrite list in two different ways:

    1. Simply click the “Include” button, on your audience lists page, like this:

    one way of including all eventbrite contacts in a mad mimi mailing

    2. Click on the cog button, and tick the “All events” option, at the very top of the overlay screen:

    another way of including your entire eventbrite event list in your Mad Mimi  mailing


    And that’s about all you need to know in order to optimize your Eventbrite events with your Mad Mimi emails. You can find Eventbrite help docs, here. And if you need anything else, just email us!


    Note: If your event is invitation-only, only attendees who receive an invitation created within Eventbrite will be able to register for your event. The Invitation Only feature does not work in conjunction with invitations sent from outside email services like Mad Mimi. If you would like to use the Invitation Only feature for your event, you will need to create and send your email directly from Eventbrite, using the steps outlined here.