So, you wanna get fancy? Well then, you came to the right place.
Mimi’s advanced search techniques let you sort your audience by any number of parameters. For instance, I can search for:
- firstname:Dean and city:"New York City" and member_of:"Mimi All Stars"
which would then pull up all audience members with the first name “Dean” who live in New York City and are a member of the list “Mimi Allstars.”
Not bad for a first try, huh? Let’s try another one. Maybe I want to see everyone that is not a member of a certain list:
- not member_of:"Rock and Roll Lovers"
This will give me everyone that isn’t a member of the list, "Rock and Roll Lovers". Got it? Let’s go one more step further:
- member_of:"Rock and Roll Lovers" and not member_of:"Eric Johnson"
Whoa! It’s all of the people who love rock and roll, but aren’t a member of Eric Johnson’s list. Cool. :) What if they’re on both?
- member_of:"Rock and Roll Lovers" or member_of:"Eric Johnson"
Now for the bonus round:
- includes zip:111
This search term will bring up every zip code that has the three 1’s in a row anywhere in the code
Want to find all contacts in your All Audience list that are not members of any specific list? Use the term:
Pretty sweet, huh? As an extra bonus, you can string together any number of statements by simply using NOT, OR, & AND. You’re now ready to go forth and search!