Well, Display Names is like a subscription management tool. Let’s take a look.
What if your contact wants to get your monthly newsletters but your weekly ones are too much for em? Well, Mimi lets your users unsubscribe from one but not the other ;)
If a contact belongs to more than one list in your account, Display Names offers the choice to “remain subscribed” to individual lists after clicking the unsubscribe link.
If you send to multiple mailing lists regularly, this Add On is perfect!