Have you added up all your list totals, and gotten a different number than your “All contacts” master count? Learn more about those contacts who are only in your “All contacts” list, and not in any list you’ve created.
When managing your Mad Mimi audience, it’s important to realize that your “All contacts” list is always the total count of unique contacts in your audience. The “All contacts” list is your master list — imported contacts are always put into that list, and contacts in this list will never be duplicated.
It’s helpful to think of the other lists that you’ve created in your audience as more like filters, or lenses, or different ways of looking at that master “All contacts” list.
This is why the “All contacts” count, which is your accurate audience total, may be a different number than the summation of the totals of your other lists. It’s possible to have contacts on multiple lists that you’ve created, without having actually duplicated those contacts. And it’s possible to have contacts who are only in your “All contacts” list, and not in any list you’ve created.
How do I end up with contacts not on any list I’ve created?
You can end up with contacts who are only in your “All contacts” list when you import, and when you delete lists. When you import, contacts will always be put into the “All contacts” list — but if you don’t specify a created list to import them into, then they will only ever be in the “All contacts” list.
And when you delete lists, using the tiny trashcan button next to the list name, you are deleting only the list, itself. The contacts are not deleted in this operation, and will remain in your audience, in your “All contacts” list.
How do I find the contacts that are not on any list I’ve created?
We have a quick audience search that can help you locate just these “All contacts” folks, who are not members of any other list in your audience. Make sure you’ve selected the “All contacts” list, and then type the following into the audience search bar:
What do I do with the contacts not on any list?
The results of this search are all the folks who are only members of your “All contacts” list, and not a member of any other list. From here you can add these folks to an existing or new list, or export them to a CSV or XLS file, or you can delete them. Just tick the “Email” checkbox, and then the checkbox that appears above that “Select … people”, in order to select the entire result of your not member search.
Mimi will tell you that all the folks from your search are selected, so you can be sure. You can then use the “Add to…” button on the right of the page to add these folks to an existing list, or create a new one to put them into. Or you can use the “Export” button in the top right to export only this search result, into a file. Or you can use the big trashcan button in the top right to permanently delete the selected contacts from your audience.
Beware! Deleting is a completely permanent action. There is no way to restore or undo deleted contacts. Once you have deleted the contacts, they are gone, for good. It’s a good idea to make sure to export any contacts that you’re going to delete — just to be safe. In case you end up deleting by mistake, you can always re-import those contacts right from that export.
After you delete contacts, you will see your “All contacts” count reduce, since you’ve removed contacts from your audience, altogether. If you’re trying to get your audience under a certain total, in order to send, this is a good way to go.
And if you need any other help with any of this, just holler!