Once the Drip Campaign feature is active on the Add Things page in your account, you can go to the Drips tab in your account and click on the New Drip Campaign button to start a new campaign.
If you prefer, you can also click on the drop-down arrow next to your normal Compose button and choose the “Drip Campaign” option.
Next complete these steps:
1. Name your campaign.
This should be something that makes sense to you; your audience won’t ever see it.
2. Choose your list.
The drip campaign you’re creating will send to every person that’s on that list once it’s active (as well as to contacts that are added to the list in the future), and you can’t change the list later, so make sure you choose a list that works for your needs, or feel free to create a new one.
3. Choose your intervals.
Decide when you want your sends to go out. You can choose “days,” “weeks,” or “months,” and then a number. So, if you have several different “drips” (emails) in your campaign, you can send a new one every 2 days, every 3 weeks, every 4 months, or whatever works for you!
4. Select the immediate option, if needed.
Checking this box will insure that the very first drip promotion in your campaign goes out as soon as a contact is added to your list (or, if a contact is already on that drip list, as soon as the campaign is completed and activated).
Now, it’s time to design the drips :) Once you click the “Create My Drip Campaign” button, you’ll be taken to a page where you can start adding content to your Drip Campaign.
You can click “Add the First Drip” to start composing your first message, or you can head to your Dashboard to Clone an existing promotion into your Drip Campaign.
Once you’ve composed all of the drip emails in your campaign, you can follow these steps to make sure each is scheduled appropriately.