When you send an email campaign with Mad Mimi, you can always monitor the results to see how your mailing performed. These details make up your statistics. Here’s a quick summary of your email marketing stats in Mad Mimi. Click any stat type below for more details.
The stats summary in the Promotions tab will show combined stats for every time the promotion was sent.
From the stats summary you can:
- Click the More Stats button to view detailed mailing results for your most recent mailing.
- Click any stat type to view combined statistics for all mailings of the promotion.
Email Marketing Stats Explained:
Accepted: These contacts received your email successfully, but we have no other details.
Bounced: These contacts did not successfully receive your mailing.
Viewed: These contacts opened your email.
Forwarded: These contacts forwarded your email to a friend.
Growth: Measures the total new subscribers and unsubscribers that resulted from your mailing.
Unsubscribed: These contacts unsubscribed from your list.
Marked as Spam: These contacts reported your email as spam in their inbox.
Click performance visually maps the strength of each url in your promotion.
Mimi will distribute the total number of clicks for a specific mailing over all active links in the promotion. Each url will show the total percentage of all clicks it received, along with the unique and total click counts.
Comparing Mailing Stats
Click the compare stats button at the top of the dashboard to compare promotion stats side by side.
To view multiple mailings of the same promotion, Click All Sends at the top of any stats details page.