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“Simple and Beautiful email marketing” — Mashable

  • CASL: Canada’s Anti-Spam Legistlation

    Just about every country has some type of legislation in effect, that governs spam emailing. Some are stricter than others, but it’s important to be up-to-date and familiar with the requirements for where you live.

    On July 1st of 2014, the newest version of CASL (Canada’s Anti-Spam Legislation) went into effect. First of all, no panicking is required. The Canadian Government’s website has a great set of myths, facts, and FAQs to help you better understand how this affects you.

    And while it is good to understand the contents of this law, it’s also not necessary to read thefull text of Canada’s Anti-Spam Legislation – unless you’re having trouble sleeping, of course.

    What Do I Have to Do About CASL?

    If you’ve already gone through our Mad Mimi verification process, and you’re sending emails within our Terms of Service, you’re all set. We already prohibit sending of any “spam”, whatsoever, even more broadly defined than in the current CASL text. There’s probably no reason for you to have to do anything about your already healthy list.

    If you are at all unsure, or just want to be on the safe side, you can always send a Reconfirmation Email to your audience. This is an email that asks your audience to confirm that they would like to continue to receive your emails. This way, you will be able to collect recorded ‘explicit opt-in’ from your audience. And those folks who don’t confirm? Just deleteor suppress them – and your list is golden.

    Here you can find detailed instructions on sending a Reconfirmation Email to your audience, using the Mad Mimi Link-to-List tool. Or, if you’d rather watch a video, just check out our video tutorial of how to reconfirm your audience.

    And if you have any other questions, just email us!