I know you’ve already seen those “Include” and “Exclude” buttons, when you send a mailing from your account. Read on to learn more about including and excluding lists from your Mad Mimi sends.
The “Include” button is pretty straightforward. Click on this toggle button to include that specific list — Mimi will send your mailing to everyone on any included list. (And don’t worry, she won’t send duplicate emails, if you have overlaps between lists you’ve included.)
It’s important to keep in mind that Mimi will NOT send the email to anyone who is NOT on a list you’ve included.
Mimi will only ever send to the people you deliberately INCLUDE in your mailing.
On to the “Exclude” button, now. If you toggle the “Exclude” button, on any list, Mimi will make sure to NOT send anything to anyone who is on an excluded list. Even if they are ALSO on an included list. You should only use the “Exclude” button in cases where you have overlap between multiple lists, and you want to make sure to NOT send to anyone on an excluded list.
Let’s say you have two lists of audience members: “New subscribers” and “Purchased”. And you want to send an email to all of your new subscribers, telling them about a cool new perk. When you send the mailing, make sure to click “Include” on your list “New Subscribers”. That’s it. Mimi will send that email to your entire “New Subscribers” list:
Now let’s say you want to send a follow-up email to that same list, but you want to make sure NOT to send it to anyone who has also purchased something, already. When you send your email, make sure to include “New Subscribers”, but click “Exclude” for your list “Purchased”. Mimi will send your email to everyone on “New Subscribers” but not to anyone who is also on “Purchased”:
You can always double-check your selection, on the right of the page. Under the thumbnail of the promotion you’re sending, Mimi will preview your list selection choices, as well:
And you can always review all of these settings, at the very last moment, right before you send off the mailing. Here, Mimi will even do the math for you, and tell you the total number of recipients for this mailing, subtracting all the folks from the lists you’ve already excluded.
If you have any other questions about excluding any lists, just ask us!